Cannabis Breaches Subscription Economy With Book Club
Over the past five years, the subscription economy has more than doubled in size.
And there’s no sign of it slowing.
Today, 15% of all online shoppers have signed up for at least one online subscription service.
And cannabis is getting in on the action!
Since the legal marijuana market is still quite young, there’s a desperate need for education and introduction to new products.
That’s where subscription box service 420 Book Society comes in.
Every month, the company delivers a new book for readers to enjoy, as well as two to three products like hemp-derived CBD samples, stash jars, glass, towels, bookmarks and more.
420 Book Society’s goal is to help educate consumers on their cannabis journey… which is a mission we share here at Profit Trends.
That’s why I was happy to host 420 Book Society founder Lyna Thompson.
In this episode, Lyna shared how she was inspired to create the monthly subscription service. She named the No. 1 book she thinks everyone interested in cannabis should read. And we talked about dealing with the persistent “Reefer Madness” crowd.
For anyone looking to beef up their cannabis knowledge base, this interview is a great place to start.
Here’s to high returns,