Financial Freedom

Are You a Member of “The Invisible Rich”?

What do most rich people look like?

You might be surprised. During my 16 years in the money management business, I dealt with a lot of highly affluent individuals.

And if you imagine that most of them drive Bentleys, wear Armani suits and sport diamond-encrusted Rolexes, you’re wrong. Dead wrong.

Most of these folks act, dress and talk the same way you do. (Or maybe a little worse, since they generally don’t have to impress anyone.) Picture someone browsing around a Tractor Supply store, and you’ll have just the right image.

I call them “The Invisible Rich.” And they’re all around you.

According to Barron’s, last year, the number of U.S. households with $1 million or more in investable assets totaled nearly 6.8 million. That’s 5.5% of U.S. households. Include home equity, and that number grows substantially.

So it’s reasonable to assume that better than one in 20 people you bump into each day have a net worth at the seven-figure mark… or higher.

How did all these Americans attain their financial freedom?  Fortunately, we don’t have to wonder, thanks to the work of Dr. Thomas Stanley.

Stanley conducted decades of research on the habits and characteristics of America’s wealthy and wrote several best-sellers, including The Millionaire Next Door and The Millionaire Mind.

Stanley points out that the vast majority of millionaires do not have exceptional skills. They do not have hit records. They do not play in the NBA. They did not found a software company in their garage.

They are ordinary people who worked and saved and invested their money sensibly. In The Millionaire Next Door, Stanley detailed seven common denominators among those who build wealth successfully:

  1. They live well below their means.
  2. They allocate their time, energy and money efficiently, in ways conducive to building wealth.
  3. They believe that financial independence is more important than displaying high social status.
  4. Their parents did not provide economic outpatient care.
  5. Their adult children are economically self-sufficient.
  6. They are proficient in targeting market opportunities.
  7. They chose the right occupation.

In short, your net worth is essentially a result of the choices you make.

To generate significant savings to invest, you need to make good career decisions, the right lifestyle decisions and smart spending decisions. It takes forethought. It takes discipline. And it often means making hard choices.

According to Stanley, the most productive accumulators of wealth live well below their means and religiously save and invest the difference.

Millionaires spend far less than they can afford on homes, cars, clothing, taxes, vacations, food and entertainment.

The wannabes, on the other hand (people with higher-than-average incomes but not much net worth), are merely “aspirational.” They buy expensive clothes, top-shelf wines and liquors, luxury cars, power boats, all kinds of bling and more houses than they can comfortably afford.

Their problem, in essence, is that they’re trying to look rich. This prevents them from ever becoming rich. (The Texas term is “all hat, no cattle.”)

Sure, the “glittering rich” – households with a net worth of $10 million or more – are often conspicuous consumers. That’s because they can comfortably afford it.

But, according to Stanley, the vast majority of millionaires in the United States…

* Live in a house that cost less than $400,000

* Are more likely to wear a Timex than a Rolex

* Generally pay less than $15 for a bottle of wine

* Have never paid more than $400 for a suit

* Are more likely to drive a Toyota than a BMW

* Spend very little on prestige brands and luxury items.

Yes, they’re frugal. But they’re also happy, not to mention financially free. They are not dependent on their families, their employers or the government.

That’s a great satisfaction, because it comes with a feeling of earned success.

If you could boil it down to a formula, it would look something like this: Save. Invest. Compound. Repeat.

Would you like to join the ranks of “The Invisible Rich”?  If so, the first step is clear.

As Stanley put it, “Stop acting rich… and start living like a real millionaire.”

Good investing,



An expert on momentum investing, value investing and investing based on insider activity, Alex worked as an investment advisor, research analyst and portfolio manager on Wall Street for 16 years. He now runs the wildly successful Oxford Communiqué, ranked as one of the top investment newsletters by Hulbert Digest for more than a decade. He is also the author of four national best-sellers: The Gone Fishin’ Portfolio, The Secret of Shelter Island, Beyond Wealth and An Embarrassment of Riches. He shares his wisdom in his free daily e-letter, Liberty Through Wealth.

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